About Us
Creating unforgettable, award-winning river and ocean cruises and handcrafted land journeys for over 39 years.
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The Scenic Story
Established in 1986, for 40 years we have been taking our guests to the most fascinating destinations in over 100 countries and every continent.
Uniquely, Scenic Group is now the only cruise company to design, build and operate its own ships through its in-house shipbuilding division, MKM Yachts. This fully integrated model ensures exceptional quality and a consistently elevated guest experience.
Scenic Luxury Cruises & Tours sets the benchmark in truly all-inclusive, ultra-luxury travel. Our Scenic Discovery Yachts including Scenic Eclipse and Scenic Eclipse II, with Scenic Ikon set to launch in 2028, offer unrivalled exploration across all seven continents, visiting more than 100 countries and 600 ports. Scenic’s river fleet is also expanding, growing from 13 to 16 ships with new additions planned for 2027 and 2028 in Europe, the Mekong and India, further strengthening our leadership in all-inclusive river cruising. Our handcrafted land journeys and extensions compliment the cruise experience, with immersive, seamlessly curated experiences around the world.
40 years in the making
Innovation has defined Scenic’s journey from its Australian beginnings in coach tours to a global fleet of luxury ships, now spanning all seven continents, across yacht and river cruises and handcrafted land journeys. Find out more about 40 Years of Innovation.
Cherish the Planet
Our Cherish the Planet program guides our efforts to understand and manage our environmental, social and governance impact. Through considered practices, we endeavour to reduce our impact and support our people, the communities we visit and the environments we interact with.
Explore how Scenic Group is working to understand and manage our impact in our 2025 Impact Report.
Award-Winning
We are consistently recognised as the leading luxury cruise line and tour operator by respected consumer publications and industry groups. Scenic Eclipse was also named the Best Cruise Ship for Dining, Asia's Best River Cruise Ship and Europe's Best River Cruise Line at the inaugural World Cruise Awards in 2022.
Scenic & Emerald Rewards
Enjoy an exciting range of benefits when you travel across Scenic and Emerald ocean, river and escorted land journeys, spanning seven continents and more than 100 countries.
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