Early Access for 2028

Vancouver, BC, September 14, 2026 -- Scenic Group has opened early access to its 2028 luxury Europe river cruising and land journeys collection, unveiling new itineraries, enhanced land extensions, with more ways for guests to combine and explore. Across its award-winning luxury brands, Scenic Luxury Cruises & Tours and Emerald Cruises & Tours, the 2028 program has been aligned to growing demand for longer stays, more immersive regional experiences and flexible combinations. From Portugal’s spectacular Douro Valley and the vineyards of France to the imperial cities of Central Europe and the cultural crossroads of Eastern Europe, guests can secure preferred travel dates and suites ahead of the general release. Guests who book their 2028 Europe river cruising itinerary by December 31, 2026, can take advantage of the Early Access Sale, locking in 2027 pricing for 2028 travel.

“Europe is one of the world’s most immersive regions to explore by river, and for 2028 we have expanded the ways guests can experience it,” said Elisabeth Sadler, Vice President, River Cruising Product, Scenic Group. “Every season we look at how our guests are travelling and where we can provide more meaningful journeys.”

“For Scenic, we’ve reimagined some of our most popular river and land itineraries to provide longer stays, new destination pairings and expanded extension options, whilst retaining the exclusive Scenic Enrich and Freechoice experiences,” said Sadler. “For the Emerald Cruises collection, we have introduced a new itinerary along the lower Danube River, where we see strong demand for guests to explore more authentically.”

With early access prices and Best Available offers now open, travel advisors can secure preferred dates and suites for their clients, ahead of the general release.

Scenic The Ultimate in All-Inclusive: Europe River and Land Journeys

Scenic's 2028 Europe collection introduces new land extensions and enhanced cruise-and-land combinations, reaffirming its position at the forefront of all-inclusive ultra-luxury travel. Thoughtfully crafted and seamlessly connected, these journeys offer an unrivalled level of inclusions, personalized service and enriching experiences.

The 11-day Spectacular South of France river cruise has been redesigned, now operating between Lyon and Tarascon, or reverse, with six overnight stays in port, two late departures and extended cruising to Chalon-sur-Saône, opening up further access to Burgundy’s riverside towns. Guests will continue to enjoy signature Scenic Enrich experiences at the Pope’s Palace in Avignon and Chapelle de la Trinité, alongside curated culinary experiences, regional wine tastings and a hosted dinner on board by Michelin-starred Chef Didier Goiffon.

New and enhanced extensions include:

• A four-day Monte-Carlo & French Riviera extension, featuring a stay at Fairmont Monte-Carlo and Scenic Freechoice touring to Èze and a traditional perfumery, or Menton with a local limoncello tasting.

• A five-day Grand Castles of the Loire journey, paired with Seine and Bordeaux River cruises immerses guests in the Loire Valley’s magnificent châteaux, Renaissance heritage and celebrated wine-country landscapes.

• A four-day Brittany Discovery extension, paired with Seine itineraries with Scenic Freechoice excursions to Mont-Saint-Michel or Saint-Malo.

• A three-day Munich extension, connecting via Regensburg on selected Gems of the Danube departures.

Emerald Cruises: New Danube Capitals & Crossroads River Cruise

Emerald Cruises will launch Danube Capitals & Crossroads, a new 10-night river cruise from Passau, Germany, to Belgrade, Serbia. The 11-day itinerary travels through Germany, Austria, Slovakia, Hungary and Serbia, combining classic Danube capitals with the cultural energy and heritage of Eastern Europe.

Available on select departures in March, April and August 2028, the itinerary reveals a compelling mix of river landscapes, imperial cities and lesser-explored cultural treasures, including Passau, the City of Three Rivers, the Wachau Valley, Vienna, Bratislava, Esztergom, Budapest, Novi Sad and Belgrade. Highlights include a Bavarian Beer Experience, EmeraldPLUS Vineyard Stories of Wachau with local wine tasting, overnight stays in Vienna and Budapest, wine tasting beneath Esztergom Basilica and a Serbian folklore evening on board creating an authentic connection to the region’s traditions, flavours and spirit.

Guests can tailor their journey through a choice of EmeraldACTIVE experiences and optional DiscoverMORE tours. Active options include hiking to Veste Oberhaus in Passau, walking through Wachau vineyards, e-biking in Vienna, hiking around Bratislava Castle and Gellért Hill, and guided cycling in Novi Sad and Belgrade. DiscoverMORE experiences tour Salzburg, Schönbrunn Palace, Mauthausen Memorial, the Carpathian Wine Route and Belgrade’s Nikola Tesla Museum. Late departures in Passau, Linz, Bratislava and Novi Sad also give guests additional time to explore.

The Emerald Star-Ship experience includes all meals with complimentary wine, beer and soft drinks at lunch and dinner, daily guided excursions, EmeraldACTIVE excursions and EmeraldPLUS experiences, airport transfers, gratuities and more.

The new itinerary joins Emerald Cruises’ signature European favourites, delivering the brand’s distinctive blend of relaxed luxury and authentic experiences, with exceptional inclusions and the flexibility to explore each destination your way.

Group Bookings: Early Access - 2028 at 2027 Prices Plus Bonus Groups Savings

For both brands, one of the biggest advantages for groups is the opportunity to secure 2028 departures at 2027 rates through Early Access pricing. Canadian travel advisors who reserve their 2028 departure by December 31, 2026, will secure 2027 rates before prices increase or popular sailings fill. Plus, group clients will enjoy exclusive savings of up to $700 per person, depending on the length of the itinerary.

Travel advisor benefits are equally compelling. Agents can earn a minimum 15 per cent commission, with bonus commission up to $200 per person and exclusive travel advisory rates. There is also no deposit required to hold group space, making it easier to reserve inventory early. Advisors can further tailor group offers with amenities such as additional savings up to $200 per person, onboard credit up to €200 per person or Premium and Platinum beverage packages (Emerald Cruises Only). Travel advisors can view sale flyer here.

About Scenic Group

For 40 years, Scenic Group has set the benchmark for innovation in luxury travel, creating award-winning river and ocean cruises and handcrafted land journeys. Beginning in Australia in 1986, the company has grown into a global leader through its brands: Scenic Luxury Cruises & Tours, Emerald Cruises & Tours and Mayflower Cruises & Tours.

Scenic Group is the only cruise company to design, build, crew and operate its own ships with the expertise of its in-house shipbuilding division. This fully integrated model ensures exceptional quality and a consistently elevated guest experience. With a strong global footprint and high repeat guest rates, Scenic and Emerald Cruises are uniquely positioned to deliver seamless, end-to-end journeys across ocean and river cruises and land tours under each of the three brands.

As of June 2026, our website URLs have been updated to scenic.cruises and emerald.cruises. Through these, Canadian guests and travel advisors will continue to be directed to dedicated local content, offers, itineraries, support and event information.

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For media inquiries, please contact:   
Andrea Mancini, PR & Media Relations   
Email: ScenicGroupCA@casacom.ca